Performance-Driven Player Acquisition for iGaming’s Toughest Markets

Player acquisition in iGaming faces a perfect storm. Google, Meta and Bing keep tightening ad policies, throttling reach and inflating bids. At the same time, compliance‑heavy markets continue to layer new responsible‑gambling rules on media buys, adding to operational costs.

Against this backdrop of shrinking media inventory and longer legal lead-times, customer acquisition costs have soared.

Industry benchmarks put sportsbook CPAs between $250 and $750, and DraftKings alone spent over $1.26 billion on sales and marketing in 2024.

The result is a fiercely competitive, compliance-heavy landscape where every wasted click and poor quality lead erodes margin.

Player acquisition is essential to the growth of every iGaming and sportsbook brand. Digitonic arms operators with proven strategies, tactical execution, and transparent, actionable reporting trusted by clients such as Betway, Stake, and Mansion88 across fiat and crypto markets.

Our proprietary traffic ecosystem connects premium sources to conversion-optimized, compliance-ready creatives built to meet ad platform and local regulatory standards. Campaigns go live faster, stay live longer, and deliver without disruption.

Our in-house DSP ingests real-time intent signals to bid, optimize, and scale based on predicted lifetime value, not just first deposits.

For crypto, we go further, identifying verified on-chain bettors to eliminate wasted spend.

In a high-CAC, compliance-heavy market, we help acquisition teams cut through platform restrictions, reduce cost per acquisition, and scale with confidence.