About Digitonic

Who We Are

We’re a close-knit team of marketers, strategists, creatives, and techies who love turning complex challenges into smart, effective marketing. We thrive on solving problems that matter, those that move the needle and make a real difference to the businesses we work with.

When we spot unmet needs in the market, we often develop and commercialize our own products to solve them. It’s part of who we are: curious, entrepreneurial, and always looking for better ways to do things, whether that’s for our clients or the wider market.

While we have deep expertise in IR and iGaming, at our core, we’re more drawn to working with interesting businesses. The sector matters less than the challenge. What excites us is solving meaningful problems that deliver real impact. For our clients, and us. It's in those shared wins that we find the most value.

Our Story

Some shifts change behaviour. Others rewrite the entire marketing playbook.

Digitonic was founded in 2011 after identifying one of those rare, generation-defining moments; a complete reset in how people connect, consume, and engage with brands.

Our founders, Grant Fraser and Iain Wilcox, saw where marketing was heading and went all in. As smartphones took hold, a powerful, context-aware opportunity to reach and engage users in real-time emerged. They understood mobile wasn’t just a screen, it was a gateway to every user, everywhere.

And with that belief, Digitonic was born.

Not as just another agency, but as a builder. A builder of platforms, tools, and smarter ways to connect brands with audiences.

That entrepreneurial mindset is still in our DNA. While the market has evolved far beyond mobile, so have we. What began as a focus on mobile-led engagement has grown into a performance-driven marketing agency that thrives in complexity and scale.

We’re still guided by the same values and ambition to stay ahead of the curve.

We build proprietary martech tools and products. We develop smart strategies rich in creativity and rooted in data insights. And we execute across channels and platforms with a strong focus on results. Along the way, we’ve delivered measurable impact for brands in industries such as; finance, consumer goods, automotive, entertainment, energy, and crypto.

But it’s in the complex, highly regulated sectors where we’ve truly made our mark. The challenge of solving what others avoid is what motivates us, and defines us.

Today, we channel that expertise through two specialist practices:

From day one to today, our mission remains the same; build what others can’t, deliver impact and sustainable growth, create tangible value in everything we do, and build lasting partnerships with clients who believe in growing together.

Why We Are Different

We do things differently, by design. With smart strategy, owned reach, and results-first delivery, we bring the tools, tech, and thinking that turn big ambitions into bigger outcomes.

A Ruthless Focus On Results

Our growth and success is tied to yours. That’s why we’re laser-focused on results, like growing the market cap of Cardiol Therapeutics by 48%, and Medicus Pharma by over 64%. Real strategies. Real commercial impact.

Full-Funnel Management & Delivery

Whether insightful strategy, compelling content, or precise performance marketing, our in-house team conceives, creates, and distributes every element of your project. Daily optimization and live attribution ensure your budget drives results, keeping messaging razor-sharp and effective.

Owned Audiences & Platforms

We are a marketing agency with a technology focus. We build proprietary tools, platforms, and audiences and leverage our unique IP to deliver added value in all our work for clients. An example is our site, ValueTheMarkets.com, which has investing education, analysis, and ideas for retail investors.

Cross-Sector Intelligence

Our expertise in Investor Relations and iGaming unlocks unique audience overlaps, letting us share game-changing insights and winning strategies across sectors to keep your brand ahead of competitors.

In-House Technology Stack

We engineer marketing advantage. Backed by our engineering team, our end-to-end tech stack, including proprietary DSP and ad tracking, uses AI and custom-built martech to integrate systems, solve complex challenges, and deliver results with speed, precision, and creativity.

Compliance-By-Design

From the first concept to the final marketing asset, our unique compliance process and AI-powered tools check against relevant region and industry regulations ensuring projects launch faster and are delivered responsibly and safely.

Our Culture And Values

Our culture didn’t happen by accident, it’s shaped by the values we believe in. They guide how we think, how we collaborate, and how we turn ambition into impact. Every day. With every client. As one team. Our values are:

We are curious
We challenge convention, ask smart questions, and never stop learning. By embracing innovation and seeking deeper understanding, we turn curiosity into sharper strategy, smarter execution, and forward-thinking results. For our clients and ourselves.

We have impact
We focus on outcomes, not just outputs. Every action is intentional, every project adds value, and every interaction leaves a mark. We’re agile, ambitious, and always pushing to deliver work that moves the needle.

We own it
We take initiative, stand by our decisions, and follow through. We lead by example, take pride in our work, learn from setbacks, and grow with every challenge. Ownership here means showing up purposefully and always delivering on what we promise.

We work together
We are a tenacious and determined bunch; as a collective, we pack a punch. We operate like a high-performing team; collaborative, dependable, and driven by shared success. We support each other, challenge each other, and move forward together, stronger than any individual could alone.

Working At Digitonic

#Our benefits, built around you

At our core, we believe that when people thrive, so does our work. That’s why our benefits reflect the values that shape who we are; curious, collaborative, impactful, and accountable.

We’ve created a package that recognizes the importance of balance, celebrates the moments that matter, and supports how we work best, together with purpose. From generous time off and flexible working to extra days that honor your birthday and time with family, our approach is designed to help you show up at your best - for yourself, your team, and our clients.

Here’s what you can expect:

  • Up to 33 days holiday (including 8 flexible public holidays), rising to 38 days with length of service.

  • An extra day off to celebrate your birthday.

  • Two additional days of family leave between Christmas and New Year.

  • A flexible hybrid model that supports remote work while valuing time together in our brilliant city center office.

Because when we look after each other, we do our best work, and make a lasting impact, together.

Get In Touch

Whether you’re raising awareness, market capitalization, or raising the table stakes, we can help you grow your business.
Get in touch now to start the conversation.