Insights

Discover our latest insights, expert tips, and strategies. Curated to help you make smarter growth marketing decisions.

GenZ Investor Lying On Couch Looking At Financial Stock Charts On Her Mobile Phone

Featured

Why You Should Have A Retail Investor Strategy

by Kirsteen Mackay · Aug 27, 2025 · 8 min. read

Kirsteen Mackay Aug 07, 2025 IR Marketing

The Rise of Finfluencers Highlights Emerging Shift for IROs

The rise of finfluencers signals a shift: IROs now need a modern retail investor engagement strategy built on consistent, social-friendly content.

Investor Relations Marketing Statistics for 2025

Kirsteen Mackay Jun 05, 2025 IR Marketing

The Ultimate List of Investor Relations Marketing Stats 2025

Explore essential investor relations marketing statistics for 2025. Uncover data-driven insights into retail investor behavior, market engagement, and IR communication strategies.

Traditional Executive Hiding Behind the Curtain Looking Out at Gen-Z Engaged World

Scott Atkinson May 29, 2025 IR Marketing

Volatile Markets Hurt. Silence Kills.

Retail power is shifting to Gen-Z. In volatile markets, quiet IR teams risk irrelevance. Here’s how to stay visible and trusted where and when it matters.

Scott Atkinson May 27, 2025 IR Marketing

If You Want Retail Investors, You Need to Be in Their Feed

Most IR strategies miss where today’s investors actually are. Discover how social media is now the key to unlocking visibility and market cap.